OCSC New Premium Startup Company Member: Trio Rewards, Inc.
New OC Startup Job Listings: Ascent Cloud, Database Marketing Group, Contactability, Detroit Labs, WalletHub, VerifyMyCredentials

4 Practical Steps to Maintain Marketing Momentum

A Thought Leader Guest Post from Eric Morley of Blue C Advertising:

Maintaining Your Brand’s Momentum

Maintaining Your Brand’s MomentumDuring these unprecedented times and amidst so much uncertainty, marketing and brand promotion may not seem top of mind.

There’s also a delicate balance between being helpful to seeming oblivious during a crisis. However, now is not the time to stay silent. Brands can still focus their efforts on marketing while taking a closer look at how they do it and what their message is.

We agree that it’s a time in which businesses need to tread carefully, focus on their relationship with customers, and the type of content they’re promoting. So, for brands that want to keep momentum, the question remains, “what’s the right way to do it?” Here are some ways you can approach marketing efforts during these current conditions and help keep your business moving forward.

Be empathetic and intentional

What you say to your audience right now requires a thoughtful tone and care. Focus on empathy and be intentional with your content rather than trying to capitalize on this crisis. Review your messaging and tailor your sound to ensure you’re delivering helpful information to your customers that will resonate.

Offer value and promote values

A successful business is one that provides value to consumers. Now is the time to develop new, creative ways to do so. For example, amid Coronavirus, alcohol brands are making hand sanitizers, Nike and Gap are shifting their factories to produce masks and protective equipment, and Wahoo’s is delivering...

Read the rest of this article at bluecusa.com...

Thanks for this Guest Post and its graphics to Eric Morley, the President of Blue C Advertising.

Want to share your advice for startup entrepreneurs?  Submit a Guest Post here.

WHAT’S YOUR NEWS? - Submit your company news, deals, opinions, or job listings here for FREE PUBLICITY.

See the Directory of OC StartupsJoin the OCSC to list your company, too!

AND - Subscribe for FREE OC Startup News here!



Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)