A Thought Leader Guest Post from Eric Morley of Blue C Advertising:

Maintaining Your Brand’s Momentum

During these unprecedented times and amidst so much uncertainty, marketing and brand promotion may not seem top of mind.

There’s also a delicate balance between being helpful to seeming oblivious during a crisis. However, now is not the time to stay silent. Brands can still focus their efforts on marketing while taking a closer look at how they do it and what their message is.

We agree that it’s a time in which businesses need to tread carefully, focus on their relationship with customers, and the type of content they’re promoting. So, for brands that want to keep momentum, the question remains, “what’s the right way to do it?” Here are some ways you can approach marketing efforts during these current conditions and help keep your business moving forward.

Be empathetic and intentional

What you say to your audience right now requires a thoughtful tone and care. Focus on empathy and be intentional with your content rather than trying to capitalize on this crisis. Review your messaging and tailor your sound to ensure you’re delivering helpful information to your customers that will resonate.

Offer value and promote values

A successful business is one that provides value to consumers. Now is the time to develop new, creative ways to do so. For example, amid Coronavirus, alcohol brands are making hand sanitizers, Nike and Gap are shifting their factories to produce masks and protective equipment, and Wahoo’s is delivering...

Read the rest of this article at bluecusa.com...

Thanks for this Guest Post and its graphics to Eric Morley, the President of Blue C Advertising.

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