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Aliso Viejo's AWM Smart Shelf Announces Partnership with Datalogic

AWM Smart Shelf Announces Strategic Partnership with Global Leader Datalogic


Datalogic, a global leader in the automatic data capture and process automation markets, announces an investment in AWM Smart Shelf, an Orange County, California-based artificial intelligence and computer vision company. AWM offers a comprehensive solution to the retail world, both grocery and non-grocery, including autonomous / cashierless checkout (AWM Frictionless™), Automated Inventory Intelligence (Aii®), consumer demographics and behavior tracking, as well as a complete software suite, Retail Analytics Engine (RAE), for in-store analytics and reporting.

Since Datalogic is a dominant player in the retail market, this investment aims at keeping up with emerging trends in the fields listed above.

More specifically, the focus is on Automated Inventory solutions and Frictionless Shopping, two increasingly relevant frontiers to improve the efficiency of retailers on the one hand and convenience of the customer experience on the other.

“We are very excited for this business venture, especially at a time when new challenges from the contingent global scenario are driving radical changes in retail activities. Since our foundation we have been at the forefront of breakthrough solutions in retail for grocery and non-grocery stores, having introduced the first ever retail scanner for check out in history. The investment brings an added value to the continuous search for customers driven innovation that has distinguished our high-tech product offering since the foundation of Datalogic 48 years ago”, declared Valentina Volta, CEO of Datalogic Group.

"At AWM we believe the focus for all business and government organizations should be on automation through the use of computer vision, artificial intelligence and machine learning. We are implementing fully autonomous environments for retail, governments, schooling, healthcare and manufacturing,” stated AWM's CEO, Kevin Howard. "We envision a world where access and interaction are truly seamless throughout the globe. Partnering with the likes of Datalogic furthers our vision and reach on a global level."

“AWM is led by a highly qualified team who has developed a unique and proprietary software suite to address the growing customer need for touchless solutions and in-store analytics”, said Nicola Tedesco, Head of M&A and Business Development at Datalogic.

AWM Smart Shelf offers cutting-edge ways to expedite and streamline the retail experience, such as its SKU-level planogram placement tool, Product Mapper, Retail Analytics Engine, and dynamic shelf-edge LED displays for customized promotions, advertisements, and digital price tags.

Datalogic Group

Datalogic is a global leader in the automatic data capture and process automation markets, specialized in the designing and production of bar code readers, mobile computers, sensors for detection, measurement and safety, RFID vision and laser marking systems. Datalogic solutions help to increase the efficiency and quality of processes in the Retail, Manufacturing, Transportation & Logistics and Healthcare markets, along the entire value chain.

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U.

AWM Smart Shelf

AWM (Adroit Worldwide Media, Inc.) is a vision technology company with a comprehensive retail solution. The underlying technologies are built utilizing artificial intelligence, computer vision, machine learning, and application engineering to reinvent the retail space as it is known today. The ecosystem of solutions improves operational efficiencies, increases sales, provides new ad revenue streams in store, reduces waste, and more.

AWM was recently named the 2019 Outstanding Small Technology Company by OCTANE and was recognized by Gartner as a vendor transforming retail.


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