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Best Email Subject Lines You Need to Know

A Thought Leader Guest Post from Kelly Forst of AWeber:

Get Higher Open Rates with 22 of the Best Email Subject Lines

Never struggle to write email subject lines again with these catchy subject line formulas.

Best Email Subject Lines You Need to KnowIf you’ve ever sat down to write an email, you’ve probably asked yourself: “what if no one opens my email?” 

Not a fun feeling, right? Especially if you’re worried that the success of your email rides entirely on your subject line. It’s basically the thing that will make subscribers want to open your message. 

Thankfully, there are formulas to help make writing the best email subject lines as easy as pie. 

These 22 subject line formulas will help you write catchy subject lines that make subscribers eager to open your emails in no time.

Descriptive subject line formulas

The best email subject lines give your subscribers instant value. How? Tell your subscribers exactly what they can expect from your email using just your subject line. 

[Number] ways/strategies to [desired end goal]

Example: 10 ways to get more email subscribers

[Desired end goal] without ever [negative feeling]

Example: Lose weight without ever feeling hungry

How to [desired end goal] even if [barrier to accomplish desired end goal]

Example: How to design a website even if you don’t have coding skills

[Action verb] with/by [lead magnet]

Example: Kickstart your business with our Ultimate Guide to Email Marketing

[Desired end goal] with/by only [plan/strategy to reach desired outcome]

Example: Get a job by only networking on LinkedIn

Want more [desirable outcome] and less [undesirable outcome]?

Example: Want more time and less stress?

Short subject line formulas

Want to stand out in the inbox? Then a shorter subject line may be the best strategy.

On average, there are about 44 characters in an email subject line. Plus, mobile devices tend to cut subject lines off around...

Read the rest of this article at

Thanks for this Guest Post to Kelly Forst, MarComm Specialist, of AWeber.

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