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How to Build the Best Investor Deck for Your Seed Round

An article we liked from Thought Leader Alex Iskold of Startup Hacks:

The perfect investor deck for raising a seed round

There are several ways to build an investor deck for your seed round, but there is no perfect way, of course.  The perfect investor deck for raising a seed round

The common thing between all successful decks is that they are short and clear.

Be sure to read 9 seed funding gotchas and 8 things you need to know about raising venture capital before you start working on your deck.In this post we will talk about what goes into a typical seed round deck.

The outline

Here are 3 different outlines. One from Nicole Glaros, my mentor and Chief Product Officer at Techstars, one from Steve Schlafman from RRE Ventures, and the last one is my own.

Nicole's outline:

  1. Logo with 1 liner

  2. The Problem

  3. The Solution

  4. The Demo

  5. Business Model

  6. Marketing / Sales Effort

  7. Market Size

  8. Differentiation

  9. The Team

  10. Timeline / Milestones / Traction

  11. Financials

  12. The Ask / Close

  13. Contact Info

Steve's outline:

  1. Title & Contact Info

  2. Problem

  3. Vision / Mission

  4. Product / Solution

  5. Market Size / Trends

  6. Distribution / Acquisition

  7. Monetization

  8. Roadmap / Timeline

  9. Traction / Milestones

  10. Projection / Metrics

  11. Team / Advisors

  12. Funding

My outline:

  1. Team

  2. Vision

  3. Problem

  4. Solution

  5. Demo

  6. Traction

  7. Business Model

  8. 8. Differentiation

  9. Market Opportunity

  10. Financing + Milestones

As you can see they are mostly similar with some minor differences in amount of information and the order. Most items should be...

Read the rest of this article at

Thanks for this article excerpt and its graphics to Alex Iskold, the Founder and Managing Partner at 2048 Ventures, of Startup Hacks.

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