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Costa Mesa's Blue C Announces New Partnerships

Blue C Proudly Grows Client Roster with Cutting-Edge EV and Automotive Innovators

New Partnerships Underscore the Creative Marketing Agency’s Industry Expertise

Blue CBlue C, a leading Southern California-based strategic branding and marketing agency, has significantly expanded its client roster in the first half of the year with a particular focus on the agency’s electric vehicle (EV) and automotive client portfolios. The growing roster now includes VinFast, TerraStorm Ventures, Armageddon Performance Products and Radar Tires, all of which are new-to-market or rapidly growing brands making waves in the automotive and EV space. Touting a proven track record of delivering game-changing brand strategy clarity and marketing guidance to industry disruptors like Volcon ePowersports and Toyota, Blue C’s impressive client growth speaks to the agency’s expertise in branding, marketing, and advertising for cutting-edge automotive and EV brands.

“The success of our many previous partnerships with industry tastemakers has been foundational in deepening our EV and automotive roster this year,” said Eric Morley, Co-Founder and Chief Operating Officer of Blue C. “The EV industry is innovative and ever evolving with its commitment to revolutionizing the automotive space, which makes it incredibly ripe with potential. Whether it’s preparing a new electric vehicle for national launch or identifying messaging that will resonate with target audiences, our talented Blue C team will exceed client expectations and elevate brands to new levels.”

Motivated by intentional, strategic client partnerships, Blue C has proudly expanded its roster to include the industry’s most exciting and thought-provoking brands.

Earlier this year, the agency began representing Vietnam-based EV company VinFast to catapult the brand’s VF8 and VF9 SUV marketing onto the U.S. stage at the New York Auto Show in April, and via a partnership with the Los Angeles Rams during the February Super Bowl. Talented experts in strategic positioning and brand marketing, Blue C also recently worked with Radar Tires, the first truly eco-friendly tire company, to identify key distributor partners and establish a targeted trade media digital campaign. In Blue C’s partnerships with TerraStorm Ventures and Armageddon Performance Products, the agency led both brands through facets of its proprietary BrandPWR Clarity process to develop brand strategy and corporate identity.

One of Orange County’s leading brand strategy and marketing communications agencies, Blue C encourages clients to “Brand. Bold.” and arms them with branding and positioning frameworks that enable sustainable, long-term results. Blue C’s proven formula is its BrandPWR process, a synthesis of best practices that have been tested and refined over its 20 years in business. The hands-on, tailored and multi-step process defines the who, what and why of a brand and has proven effective in strengthening a company’s branding so it can more accurately attract its desired audience. Officially launched in early 2021, Blue C has successfully employed its BrandPWR Clarity process with numerous clients in the electric transportation, automotive, beverage, franchise, quick serve restaurants, fintech, mortgage and technology industries.

“Blue C played a major role in the development of our brand, TerraStorm Ventures,” said CEO Christian Okonsky. “We took part in Blue C’s collaborative process where the result was well-defined and established brand clarity. Their talented team took extra steps to ensure our brand message would reach and engage with the different segments we serve.”

To learn more about Blue C, its BrandPWR process and to view agency results and case studies, go to www.bluecusa.com.

SOURCE: Blue C

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