The Unsold Mindset - coming 2/21/23

USC Professors Write New Book About the Surprising Mindset of Great Sellers

In their new book, The Unsold Mindset: Redefining What it Means to Sell, Colin Coggins & Garrett Brown explore why great sellers aren’t great because of what they do, but because of what they think.

Through deep research and interviews with sellers from all walks of life (from entrepreneurs and CEOs to chefs, army generals, lawyers, artists…even Snoop Dogg!), they break down the mindset of the greatest sellers on the planet – with and without “sales” in their title – and show why they’re the opposite of who most people think they are.

Colin and Garrett are longtime sales leaders and practitioners who built and led the sales team for enterprise software startup Bitium from its inception until it was acquired by Google in 2017. After the acquisition, they worked with startups and founders to share the lessons they learned as successful startup executives. Garrett, an Orange County resident, was an active member of Tech Coast Angels OC, and still serves as an investor and advisor to several local companies.

Nearly five years ago, they created the curriculum for their class, Sales Mindset for Entrepreneurs, which has quickly become one of the most popular courses at USC’s Marshall School of Business. They are highly sought-after keynote speakers, and co-founded their company, Agency18, in an effort to help mission-driven companies transition to a revenue-forward mindset without sacrificing why the company was created to begin with.

The Unsold Mindset will be published by HarperCollins on February 21 and is now available for preorder.

Endorsed by Adam Grant, Dan Pink, and Robert Cialdini, it will have an impact on anyone who realizes they sell every day, whether selling themselves, their ideas, or a product.

Please support Colin & Garrett on their mission to change the way the world thinks about SALES by changing the way salespeople think about themselves.

For more information, and to purchase copies for yourself or your team (valuable presale bonuses available), visit www.colinandgarrett.com/presales.

SOURCE: The Unsold Mindset