A Thought Leadership article we liked from Founder Institute:

What Angel Investors Look For in Startups

Ever wondered what makes angel investors tick?

While ROI is crucial, many angels are driven by a desire to stay connected to innovation and make an impact on the world.

But what exactly catches their eye in a startup? Here are the 6 key areas angel investors focus on:

1. Pitch: Paint a comprehensive picture of your business, not just your product. Show how you can scale big and execute effectively.

2. Traction: Paying customers are gold, but if you're pre-revenue, get creative! Show proof of concept through customer interviews, surveys, or letters of intent.

3. Team: Showcase your team's skills and relevant experience. But it's not just about resumes - angels are looking for passion and the grit to persevere through tough times.

4. Market: Think big! Angels are attracted to startups targeting large, growing markets. Be ready to...

Read the rest of this article at linkedin.com...

Thanks for this article excerpt and its graphics to Founder Institute.

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